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36 LESSONS · FAMILY HANDOUTS INCLUDED

The Business Builder

Three years of one invented practice venture, followed from a first idea to a first closed year, through the hours ceiling of year two, and into the year-three question underneath all of it: what does the household actually own?

36lessons
0videos live now
36family handouts
$19.99one payment
Straight about what is filmed. 0 of the 36 lesson videos on this track are published today. The rest are in production; they appear in your library the day they ship, at no extra cost and with no second payment. The book chapter and the printable worksheet for all 36 lessons are finished and available now.
WHO THIS IS FOR

Three people this was written for.

You make something and you have never set a price you could defend out loud.
Your business survives entirely on you being available, and you can feel the ceiling.
You want to know what the thing you built is worth, to you and to anybody else.

Most business courses teach a launch and stop. This one runs three consecutive years of the same small venture — a sewing bench in a garage — and keeps a ledger the whole way, so you watch a real cost structure form, harden, and then have to change. Nothing here recommends a business, an entity, a price, a hire, a loan or a sale. Those decisions route to you, a CPA or an attorney, and your state's filing office, and the course says so every time one comes up.

WHAT YOU WILL BE ABLE TO DO

Not what you will have heard about. What you will be able to do.

Straight out of the three books this track is built on, and every one of them is a thing you do on your own numbers.

THE FULL LESSON LIST

All 36 lessons, in order, with nothing hidden.

Every title is the real title. Every line under it is what that lesson actually teaches, and every "do this" is the single action that lesson asks of you.

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01

The First Real Idea

An idea is a guess. Evidence is a count of things that already happened.

Do this: Text the last person who asked you to do that thing for free and ask what it was worth to them
VIDEO IN PRODUCTION
02

Who Actually Pays

An audience gives you words. A customer gives you money. Only one is a market.

Do this: Write one sentence in a notebook naming the buyer: who they are, what they do all day, and the week they need it
VIDEO IN PRODUCTION
03

What It Costs To Make One

Materials in one apron: $14.55 plus $3.15 plus $0.55 is $18.25.

Do this: Time one build of your thing, start to finish, and say the minutes out loud before you forget them
VIDEO IN PRODUCTION
04

What To Charge

The floor is what one finished thing costs you, all in. Here it is $36.80.

Do this: Sketch your own price ladder on the back of an envelope, floor first and the number you choose at the top
VIDEO IN PRODUCTION
05

The First Sale

The $45.00 table fee was spent on Thursday, so the day started at minus $45.00.

Do this: Record the buyer's exact words in a notebook within an hour of the sale, before you polish them
VIDEO IN PRODUCTION
06

Money In, Money Out

In $483.00, out $222.75, so the tin holds $260.25. That is cash, and it is true.

Do this: Read one month of your own money out loud to another person, line by line, skipping nothing
VIDEO IN PRODUCTION
07

The Customer Who Comes Back

Meeting a stranger costs money; here it was $22.50 per buyer.

Do this: Write your make-it-right sentence and tape it inside the lid of your tool box.
VIDEO IN PRODUCTION
08

Getting Paid

$414.00 was agreed on day 0 and $207.00 actually moved on day 0.

Do this: List every dollar anyone currently owes you, oldest first, on one page.
VIDEO IN PRODUCTION
09

Separate Money

The bench started the month with $260.25 and took in $621.00 from nine aprons.

Do this: Photograph every business receipt in your wallet tonight into one dated folder.
VIDEO IN PRODUCTION
10

The Paper Shield

A sole proprietor is the default the moment money is earned — nothing is filed.

Do this: Book one paid hour with a CPA or an attorney and bring your four questions.
VIDEO IN PRODUCTION
11

Rules of the Road

There is no national list; requirements vary by state, city and trade.

Do this: Ask a licensed agent, in writing, what a policy would and would not answer for.
VIDEO IN PRODUCTION
12

The First Real Year

96 aprons at $69.00 brought in $6,624.00 across twelve months.

Do this: File the year's paper in one labeled box and write on the lid the number you will watch.
VIDEO IN PRODUCTION
13

The Year Two Problem

Year one sold 96 aprons and took 208.8 hours to do it.

Do this: Write the hours a week you can truly give this on a sticky note and put it on the fridge
VIDEO IN PRODUCTION
14

The Real Hourly Rate

Dana's $22.00 an hour is a costing choice, not pay she received.

Do this: Add a column for hours beside the dollars in the record you already keep
VIDEO IN PRODUCTION
15

Making More Without Breaking

Forty-eight measured minutes is really 18 of setup plus 30 of sewing.

Do this: Photograph your bench the moment setup is finished, so the next sitting starts from the picture
VIDEO IN PRODUCTION
16

The Second Product

The deep-pocket apron rides inside the same sitting and the same buyer.

Do this: Ask the last three people who paid you what else they carry to the same job, in a text to each
VIDEO IN PRODUCTION
17

Buying Better

The wholesale price was $7.80 a yard against $9.80, minimum one bolt.

Do this: Call one wholesaler and ask the minimum order and the payment terms before you ask the price
VIDEO IN PRODUCTION
18

The Machine That Pays For Itself

The press costs $340.00 and takes six minutes off every apron.

Do this: Pin the price and the number of units it needs on the wall where the tool would stand
VIDEO IN PRODUCTION
19

The First Helper

Four aprons at a table leave $151.60 in these practice figures.

Do this: Draft the one-sentence question about a first helper you would put to a CPA or an attorney
VIDEO IN PRODUCTION
20

Systems Beat Heroics

A miss caught at the bench costs about $2.34 in practice figures.

Do this: Record a voice memo of yourself doing one job out loud, and keep it where the job lives
VIDEO IN PRODUCTION
21

The Slow Month

Three aprons sold, $207.00 in, and nothing had gone wrong.

Do this: Set the balance you will not go below, and write it at the top of next month's page
VIDEO IN PRODUCTION
22

Raising the Price

At $69.00 a sale leaves $37.90 in these practice figures.

Do this: Circle the last date you changed what you charge, and count the months since
VIDEO IN PRODUCTION
23

The Numbers Meeting

The account opened at $667.60 and closed at $917.60.

Do this: Send last month's four numbers to the one person who will actually ask you about them
VIDEO IN PRODUCTION
24

The Year That Ran Itself

138 things sold, against 96 in the closed first year.

Do this: Book next year's first numbers meeting before this year's paper gets filed
VIDEO IN PRODUCTION
25

What You Actually Own

The bench owns $1,404.40 of things and owes $228.00.

Do this: Photograph every tool the work depends on, and put today's date in the file name
VIDEO IN PRODUCTION
26

The Books That Convince Somebody Else

Five figures from one closed year stood on 253 documents.

Do this: Number the folders your records live in, and write each number on the outside
VIDEO IN PRODUCTION
27

Paying Yourself On Purpose

The policy: $250.00 on the first, a $600.00 floor.

Do this: Set a repeating alarm on the day of the month your own pay is supposed to move
VIDEO IN PRODUCTION
28

The Shape It Takes Now

Shapes are described here and never recommended.

Do this: Bookmark your state's business filing office page and read what a yearly filing actually is
VIDEO IN PRODUCTION
29

Money From Outside

The same $6,000.00 held the same 24 months, three ways.

Do this: Write the sentence you would need to hear before signing anything personally, and keep it in your wallet
VIDEO IN PRODUCTION
30

Insuring The Thing You Built

A practice premium of $546.00 is $45.50 a month.

Do this: Underline every sentence in one policy already in the house that starts with the word except
VIDEO IN PRODUCTION
31

The Work Without You

Writing the market-day page cost 2.5 hours, or $55.00 of her time.

Do this: Sketch the one job nobody else has ever finished, five boxes on one card
VIDEO IN PRODUCTION
32

What It Is Worth

The closed practice year put $4,519.66 through the bench's account.

Do this: Date the last three closed years of anything you own, oldest first, on one index card
VIDEO IN PRODUCTION
33

Selling It, Or Not

Three endings exist: sell it, wind it down, keep it. There is no fourth.

Do this: Mark the date you would want to have decided by, on next year's calendar
VIDEO IN PRODUCTION
34

The Second Thing

The second year handed back 50.7 hours, worth $1,115.40 of her time.

Do this: Post the hours you got back last year at the top of this year's first page
VIDEO IN PRODUCTION
35

The Family Owns It Now

Teaching one whole market day took 5.5 hours, or $121.00 of her time.

Do this: Book the hour with an attorney now, and put it in the calendar everybody can see
VIDEO IN PRODUCTION
36

The Whole Map

156 things and $11,964.00 in, against 96 and 138 in the years before.

Do this: Hand this book to the one person who has been watching you read it
VIDEO IN PRODUCTION
Buy this course · $19.99
GO DEEPER · SOLD SEPARATELY

The three expanded books.

The course teaches it simple: short lessons, a family handout for each, one action at a time. The books are the expanded edition of those handouts — the same material worked to the penny, three different ways, every chapter in one easy place. Own both for the full complement: watch it work here, read it deep on paper.

Starting a Business cover
THE EXPANDED EDITION · SOLD SEPARATELY

Starting a Business

Price one product honestly, find who actually pays, make a first sale, and keep books for a full year.

130 pages · 12 chapters
Digital edition · $19Paperback on Amazon · $34.99
Running a Business cover
THE EXPANDED EDITION · SOLD SEPARATELY

Running a Business

Find your real hourly rate, batch the work, raise a price, hire a first helper, and survive slow months.

130 pages · 12 chapters
Digital edition · $19Paperback on Amazon · $34.99
Owning a Business cover
THE EXPANDED EDITION · SOLD SEPARATELY

Owning a Business

Keep books a stranger can read, pay yourself on purpose, weigh outside money, and value what you built.

130 pages · 12 chapters
Digital edition · $19Paperback on Amazon · $34.99
WHAT IS INSIDE ONE LESSON

Six things, every single time.

So you always know where you are, and the depth never depends on how motivated you felt that day.

The video

A short lesson that names the thing and shows you the shape of it. Lazy-loaded, so the page is not carrying it until you press play.

What it teaches

Five plain sentences, taken from that chapter's own summary, so you can tell in ten seconds whether you already have this one.

The one action

A single thing to do on your own numbers. Not a homework pile. One action, small enough that it actually happens.

The family handout

That lesson's own PDF: the worked example, real blanks for your own numbers, and the one action. Print it, fill it in together, keep it on the fridge.

The go-deeper pointer

The exact chapter and page in the expanded book — sold separately — where this lesson is worked out in full, with the math, the three scales, and the six what-ifs.

Your progress

Mark the lesson complete and the track remembers. Come back next week and it tells you where you stopped.

THE VOCABULARY

The words you will own by the end.

Every one of these is defined on the page it first appears on, in a sentence a person can actually use.

EVIDENCEREPSDEMAND SIGNALIDEA INVENTORYHOBBYKILL CRITERIACUSTOMERAUDIENCESEGMENTPROBLEM STATEMENTCUSTOMER DISCOVERYREVENUECOSTUNIT COSTVARIABLE COSTFIXED COSTOWNER'S HOURSTOOL SHAREPRICE FLOORMARGINMARKUPPROFITPROCESSING FEECONTRIBUTIONCONVERSIONOBJECTIONPROOF OF DEMANDBREAK-EVENSUNK COSTREFERRALLEDGERCASH BASISFULL-COST VIEWINVENTORY

Questions people actually ask

What exactly is The Business Builder?

Three volumes, three years: start it, run it, own it. Every number worked in public. It is 36 video lessons, each with its own downloadable family handout — a real per-lesson PDF, enough to teach that lesson on its own. Each lesson pairs one video with one handout and one action small enough to actually do. The matching book — Starting a Business — is the expanded edition of those handouts and is sold separately.

Where do the family handouts come from?

Every lesson has its own handout PDF built from that lesson's walk-through: the worked example, the blanks you fill with your own numbers, and the one action. Sufficient on its own — and when you want the full depth, the book works the same material to the penny, in one place.

Do I get the book with the course?

No — and that is on purpose. The course stands on its own: every lesson has its own family handout PDF, and the handouts are sufficient. The book is the expanded edition — the same material worked to the penny, every chapter in one place — sold separately here as a digital edition and on Amazon in paperback. Each lesson page points you to the exact chapter so the two fit together perfectly. Course plus book is the full complement; the Everything bundle is the one purchase that includes both.

Is any of this financial advice?

No, and it never pretends to be. Everything here is general financial education. It is not financial advice, not tax advice, not investment advice and not a recommendation about your circumstances. Every dollar figure is an invented practice number for a made-up household — not a forecast, not typical of anything, and not a claim about what anyone earns. For decisions about your own money, a licensed professional who can see your actual paperwork is the right person.

How long does a lesson take?

Watch the video, read the chapter, do the one action. Most people give a lesson somewhere between twenty minutes and an hour depending on how much of the chapter they read in one sitting. There is no schedule, no cohort and no expiry — the track sits in your library and waits for you.

Do I have to take the lessons in order?

It is built in order and the story runs forward, so first time through, in order is easiest. Nothing stops you jumping — every lesson page carries its own family handout and its go-deeper chapter pointer, and your progress is tracked lesson by lesson so you can wander and still know what you have done.

What if I do not like it?

Email us inside 30 days and you get all of it back. No form, no reason needed, and nobody will try to talk you out of it. You may keep the files — asking somebody to delete a PDF is theater.

Can I get this as part of something bigger?

Yes. The Everything bundle is every book and all seven tracks for $49.99 once, with free updates for life. If you only want this one track, buy this one track — that is cheaper and we would rather you did.

The Business Builder

36 lessons, 390 pages of book, 36 printables.

$19.99 once. Every lesson's family handout included. Yours forever, with free updates for life.

Plain about what this is. General financial education, not financial advice, not tax advice or investment advice, and not a recommendation about your situation. Every dollar figure is an invented practice number for a made-up household. Written for adults, 18+.